11 Most Ridiculous Used Car Commercials

There’s no salesman like a used car salesman. Legendary for shady tactics and questionable demeanor, used car salesman are some of the slipperiest people we ever have to deal with. Many honest salesmen work hard to break this stereotype by advertising themselves in a respectable and professional manner, yet time and time again their efforts are beaten into obscurity by the hoards of shameless and opportunistic men for whom nothing is forbidden. These are the kind of used car salesmen we explore today as review eleven of the most outrageous used car advertisements in existence.

Thomason Autogroup

Perhaps the most outrageous used car commercial the world has ever seen, Thomason Autogroup created this television ad that reminds one of what a car salesman must experience when he takes acid. For months prior the airing of this commercial, Thomason rolled out several ads claiming that they were working on creating, “The Greatest Auto Dealer Commercial of All Time.” Each commercial featured the owners brainstorming what they should put into the final product, and ended with a countdown, informing you of when you would finally be able to see this highly anticipated piece of marketing extravagance. The overblown finished piece is what you see above, in all its narcissistic glory.

Carl Delman

From 2002 to 2003, Carl Delman was famous for his absolutely ludicrous on screen character. Screaming at the top of his lungs at the camera and making exaggerated claims about his merchandise, Delman appeared in long TV spots that many people watched simply to laugh at him. Sometimes he even did the entire commercial screaming about his amazing deals to a small dog he held. With his flamboyant Hawaiian shirts and grease-slick sales style, Delman was your stereotyped used car salesman on steroids, and it is for that reason that American loved his commercials.

Route 1 Pontiac

Sales is all about appealing to the every-day man, so its no surprise that Route 1 Pontiac has created this rap song about the affordability of their used cars despite the rough economic times. With a killer beat and wicked lyrics like, “Times are hard, oh my god! Gas, taxes, its like I’m robbed! How am I gonna get to my job, keeping safe for my wife and child. I got a GMC, Ill get you there in style,” this guy is a regular Lil Wayne, holdin’ in down for the middle class American! Perhaps the funniest part of the commercial is the fact that the owner and rapper is the only person in the video who looks at all energetic at the whole dealership.

Eastern Motors

This commercial is just plain laughable. To begin with, the lip syncing is just terrible, and its painfully obvious that no one in the commercial was the real voice you hear in the song. Aside from that, almost none of the actors look excited or happy at all. Aside from the girl dancing on the phone and the guy bouncing around like a mad man in the truck, everyone else looks awkward and forced to be there, kind of like a middle school dance. Even the guy with the Lamborghini looks bored and annoyed. Sadly, this is actually not the lowest budget ad on this list…

Auto Connection

…This is the lowest budget ad on this list. Featuring rather trashy looking people dancing with a 2-D animated dog in front of mediocre looking used cars, the Auto Connection spot looks more like a 10th grade film class project than a serious commercial. Yet, this was their best attempt, and somebody at this dealership, (most likely the guy with the bad haircut you see at the end) believed this commercial would make people want to buy cars from him. The ad is so cheaply done that you almost get the feeling you could have filmed a better one with a camcorder and a six pack of beer, and that does not bode well for the quality of his cars.

Clay

Sometimes dealers have to get downright seductive to get you to buy a car from them. Sadly, there is nothing attractive about the man you are about to see stripping in this commercial, and yet he does it anyway. In an attempt to humorously illustrate the point that his dealership hides nothing and will “show you everything,” the unattractive salesman slowly and uncomfortably removes his clothing right down to his boxers while talking to you about the perks of his establishment. Forgive us for saying so, but a bulleted list would have been much more preferable.

Willett Honda

Sometimes in sales it all comes down to the numbers. Here we see an example of a so called “analyst” trying to prove that “Hondas are the best,” period. Satirically pointing to a meaningless graph entitled “Scale of Greatness” and stating “The Honda bar is bigger than any other bar,” the salesman cracks a couple jokes about Honda being the best, and then claims hes going to go “hit the bar.” Straightforwardness is often the best tactic in this field, and rarely do we see an advertiser be so blunt as to claim that their brand is categorically the best. But as the top salesman so often say, you can’t sell from your heels.

Preston Buick

Used car dealerships often have to use crazy promotions to attract new customers, but few are as outrageous and random as this. This Preston Buick commercial makes it seem as though you can trade them anything for money off your used car. Old lobster traps, typewriters, cute dogs or even your wife were accepted for cash off the sticker price, as long as you made it down during “Trade Anything Days.” Even if the man was just joking around, we’d love to see how many people showed up trying to trade old junk for used car discounts. Other commercials feature him being run down by moving cars in his lot, something that doesn’t exactly paint the picture of an organized dealership.

Florida Auto Exchange

Appearing in several outlandish commercials for Florida Auto Exchange, Dr. Credit is a used car superhero who will rescue you from your exploding hooptie and sit you behind the wheel of something respectable. Dressed in a half-doctor, half-scientist costume, Dr. Credit sometimes makes personal appearances at the dealership to show potential buyers his inventory of cars. Funny as it may be, it might not be the most comforting experience to trust a man dressed in a year-round Halloween costume with thousands of your hard earned dollars.

Fuccillo Hyundai

Billy Fuccillo became the famous salesman you love to hate for his completely obnoxious way of saying “HUUUUGE!!!” Filming irritatingly stupid commercials that are little more than an excuse to scream “HUGE” at the viewer, Fuccillo’s ads cause people to flip the channel the second they hear his voice start to speak. During a live broadcast advertisement in 2009, Fuccillo even stooped to the lowest attempt to gain publicity for his dealership by “accidentally” saying “fuck your wife” to the cameraman. Fuccillo claims this was a mistake, but anyone who watches the video (which can be seen here) soon sees through that excuse. Fuccillo is so widely known as an annoying advertiser that one used car dealership even filmed this advertisement where they pretend to run him over with a pick-up truck.

Brad Benson Auto

Used car salesman Brad Benson, (who once played for the NFL) is perhaps one of the most controversial radio marketers of our time. Known for his racy and offensive radio spots, Brad Benson insults everyone with his witty ads and sells a ton of cars doing it. From announcing that he would give Saddam Hussein a free Mitusbishi every year of his life if he surrendered Iraq, to taking a public vow of celibacy until his dealership was number one in the country, Benson’s ads are frequently received equally with laughter and outrage. Regardless of any negative press he might get, Benson usually gets the last laugh as his dealership almost always smashes the competition.